About Gadget Trade
The official public overview of Gadget Trade, its purpose, marketplace experience and relationship to DE ASSURANCE GROUP (DAG Group).
What Gadget Trade is
Gadget Trade is a Nigerian online marketplace for buying, selling and swapping new or fairly used gadgets, phones, electronics and accessories. It combines marketplace discovery with seller tools, messaging, community features, short-form video and promotional tools.
Who operates Gadget Trade
Gadget Trade is owned and operated by DE ASSURANCE GROUP (DAG Group), a Nigerian digital and technology-driven enterprise established in 2025. The Group is a business registered with the Corporate Affairs Commission of the Federal Republic of Nigeria.
Founder and leadership
Assurance Delighted (Nduka Delight Ugonna) is the Founder and Chief Executive Officer of DE ASSURANCE GROUP (DAG Group).
The Gadget Trade promise
Gadget Trade is designed around a simple marketplace promise: make it easier for people to discover gadgets, buy products, sell items, communicate with other users and explore opportunities to swap or promote products.
Official website and documentation
The primary public website is gadgettrade.com.ng. The official public documentation is available at /docs and explains customer-facing features and workflows in detail.
How the marketplace is organised
Gadget Trade is organised around public product discovery and account-based marketplace actions. Visitors can explore categories, product pages and public information, while signed-in users can access actions such as saving products, contacting sellers, managing listings and completing supported transactions.
For buyers
Buyers can search for a product, review the listing, compare important details, communicate with the seller when clarification is needed and use the available checkout or pickup process when ready. The marketplace is designed to keep the product information and transaction steps visible rather than forcing buyers to rely on scattered messages.
For sellers
Sellers can present products through structured listings with a title, category, condition, description, photographs, price, stock and location information. Clear information helps a seller communicate the value of the item while giving buyers a better basis for comparison.
Marketplace trust
Trust is supported through account controls, seller verification where available, product information, reviews, reporting, support and transaction records. These measures support better decisions but do not remove the need for users to inspect products and communicate responsibly.
Public information
Gadget Trade publishes public information about the marketplace, company, policies and eligible products so customers can understand the service before signing in. Public pages may also be discovered through search engines and shared directly.